Go International: massive promotional campaign to make the 2023 edition a success too!
Trade Events and Aice, the organizers of Go International, the export services fair, whose next edition will be held on 11-12 October 2023 at the Allianz MiCo in Milan, are pleased to announce that they have undertaken a series of important advertising initiatives in order to better promote the fair and attract new visitors.In particular, a valuable partnership was recently entered into with Radio24, the tenth most listened to radio station in Italy, on which a 20” spot was broadcast over 40 times to help listeners discover the fair. The promotional investment campaign then also involved the web, with the presence of a banner on the site of the well-known newspaper “Il Sole24ore”, recognized in our country for being a guarantee in the field of financial information and for professionals. In addition, Go International has also been featured in the print editions of numerous newspapers: Finally, the great promotion campaign…
Italian exports are set to grow further in 2023!
According to the SACE report on Italian exports, after the excellent results of 2022, 2023 is also preparing to be a year of enormous success for Made in Italy exporters. In the base scenario, which discounts a gradual resolution of the Russia-Ukraine conflict over the next year, Italian exports of goods in value will grow by +5% this year.Furthermore, Italian exports should benefit from the diversification of destination markets, with an increase in exports to countries outside the European Union. Countries such as the United States, China and Japan should represent Italy’s main trading partners, with export growth of 9.8%, 8.2% and 5.4%, respectively.In some markets, Italian exports will show a particularly lively dynamic. In this sense, the positive legacy of Expo Dubai and the public investment plan in the United Arab Emirates, as well as the “Vision 2030” project in Saudi Arabia, could act as a driving force for sales, especially of…